I Am Maru
I must confess, I am a teensy bit jealous of Maru and his massive popularity. Okay, so I don’t make running jumps into boxes and I am more likely to wear a disgruntled face instead of a cute, whimsical one but still, is it fair that my allure only attracts a fraction of the audience numbers Maru has? Now one of the biggest U.S. publishers has released this bilingual, Japanese-English book for Maru’s fans. If you’re one of the hardcore Maru fanatics who has followed his blog for years and watched every one of his videos several times over, the material here won’t be new to you — you know his story and will have seen most of the photos. But if you’ve only caught Maru a few times on icanhascheezburger.com during your coffee break, then you will find out a few things about this feline internet sensation, such as his birthday, kittenhood and even see a floor plan of his domain(!). This is mainly a book for Maru fans (of which there are enough to keep it selling well for quite a while); those few humans who don’t know Maru will find the pictures cute but may be a little confused about why this particular kitty got his own book. The one thing that bums me out about this otherwise charming volume is that Maru does not reveal any of the secrets to his popularity. I really wish he would — I am sure he would be a big hit on the internet marketing circuit.