Have you seen the latest Fancy Feast commercial? It’s very sweet and charming:
My human gets a little misty-eyed every time she sees it. But Tamar from the blog I Have Cat made a good point in a recent Facebook comment: she thinks that it’s time they got a new cat — not a purebred, but a “mutt!” I do think she has a point. A kitty can come from anywhere these days and find herself living a life of luxury. A lot of you out there who are reading this came from kill shelters, so you know what I’m talking about. A pampered lifestyle is the right of all cats now!
You know what I think should be the next commercial for Fancy Feast? A couple (maybe even the couple in the commercial) walks into a city shelter and picks out the saddest, roughest, most pathetic looking cat there. They take him home and lovingly groom him and spiff him up, then give him a huge cat tower, a cushy bed for napping (although we also see him sleeping in the humans’ even cushier king-sized bed) and loads of cat toys. If it’s the couple from the commercial, we see the now-grown-up fancy cat bonding with the shelter cat. We see the shelter cat bloom into utter happiness… and at the end, he’s presented with the company’s product.
It’s a great chance to rebrand for today’s kitty. What do you think?