I am not 100% sure, but I assume that Hello Kitty is supposed to be symbolic of a real kitty. My human discovered Hello Kitty in the 1970s (if that doesn’t date her, nothing does!). You might say she was an early adopter. And now thirty-some-odd years later, she is still buying Hello Kitty stuff. You would think having a real kitty to say hello to would nullify the need for Hello Kitty.
This thing doesn’t even make a good cat toy.